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As consumers increasingly begin their shopping journeys with conversational AI tools like Google’s Gemini , ChatGPT and Perplexity , there’s been a growing sense that’s it’s only a matter of time before the whole shopping journey — from initial query to purchase — will happen in these platforms. That time has come, with Shopify , Etsy , Salesforce and Walmart all announcing in the last two weeks that they are enabling checkout directly within ChatGPT conversations. More are likely to follow.
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Voice search is changing how people discover information. Instead of typing short keywords, users speak full questions into phones, smart speakers, and virtual assistants. To stay visible, brands have to build content that aligns with spoken language, quick & simple answers, and user intent.
Voice SEO strategies focus on natural phrasing, structured information, and mobile-friendly experiences to help search engines choose your content when reading answers aloud. Below are the main things to know before reshaping your content approach for voice.
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Ulta Beauty’s highly-anticipated digital marketplace, called the UB Marketplace, has officially launched. “Internally, we call it the second floor of the E-comm store, [or] a digital mezzanine,” Josh Friedman, svp of e-commerce and digital at Ulta Beauty, told Glossy. “[It’s filled with] the things you would expect or hope you would find on ulta.com that we typically haven’t carried before [due to space constraints].”
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Fashion and luxury brands can win in secondhand Market
A report by BCG and Vestiaire Collective, based on a survey of 7,800 consumers from the Vestiaire Collective community, shows that secondhand fashion and luxury is now firmly embedded in how people shop. Secondhand fashion and luxury has evolved into a resilient and fast-expanding force in the global fashion and luxury industry.
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Peak 2025: Tips to help retailers prepare
With the peak trading period of 2025 just weeks away, retailers are making their final preparations. To support them, we spoke with top industry experts who shared their best advice for getting ready.
Read on to discover strategies for:
Increasing customer engagement
Approaching pricing and discounts
Ensuring operational speed
Optimising delivery and fulfilment
Increasing customer engagement
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Global consumer predictions: 2026 & beyond
Every year brings fresh disruption. AI is redrawing the boundaries of creativity and efficiency. Economic uncertainty is reshaping priorities. Geopolitical tension is changing the context in which brands operate. For businesses, this is the complex reality in which your strategic plans, campaigns, and innovation pipelines must be built.
Designed to spark thought and inspire action, these insights will enable your brand to not only anticipate change but lead it.
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How AI agents will transform B2B sales
By combining the strengths of humans and AI, companies can fully reimagine the way they sell, making it faster, more intelligent, more empathic, and more data driven. The future vision for B2B sales—with humans and AI working in tandem to achieve outcomes neither could deliver alone—is moving from theory to reality. Our recent survey of B2B sales professionals revealed three strong viewpoints: salespeople want that vision, managers see the need, and customers increasingly expect it.
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Why cookies still matter for privacy and data strategy
Whether third-party cookies finally crumble, they are creating compliance headaches—and strategic blind spots—for publishers and marketers. As Bettina Lippisch, Omeda’s VP of Privacy and Data Governance, pointed out during her talk at OX8, cookies are more than tech—they’re potentially capturing a sharing personal data of your site visitors. And the laws are catching up.
“Cookies collect PII. What you looked at, where you went, how long you were there, where you logged in from—it’s all data. And it’s all subject to the same rules.”
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Full-funnel digital marketing
We are happy to share our latest report, ‘Full-Funnel Digital Marketing: A guide to customer behaviour and what drives purchasing decisions’, created in collaboration with Genie Goals.
This report aims to help retailers understand the likes of what inspires consumers to make a purchase, how willing they are to try new brands, and their marketing channel preferences.
Topics include:
How consumers are discovering new brands
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Commerce has always evolved with technology and expectations
Early partnership signals a new era of commerce where AI agents transact safely and seamlessly on behalf of customers. Commercetools, the leading AI-first commerce platform for global enterprises, announced it has joined Stripe and OpenAI as a launch partner of the Agentic Commerce Protocol (ACP). ACP is an open standard designed to help AI agents securely connect with commerce systems, complete purchases, and sync product catalogs, giving enterprises a universal path to participate in agent-driven commerce.
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Agentic commerce is coming. Are your fraud and checkout systems ready?
Retailers have spent decades refining the online customer journey, optimising landing pages, streamlining checkout and layering in just enough friction to manage risk without losing conversions. But what happens when the customer no longer takes the journey at all?
That’s the shift agentic commerce represents. AI agents are beginning to act not as assistants but as autonomous actors, capable of initiating and completing purchases independently of the shopper.