TikTok has published its first-ever shopping trends report for the UK market, providing insights into the most popular products and consumer behaviors driving in-app commerce this year. The 33-page “Big Shop Report” details a wide range of trending items across key categories including fashion, beauty, tech, food, and home, reflecting TikTok’s growing influence as a shopping destination.

The report comes amid TikTok Shop’s rapid expansion in the UK, where it emerged as the fastest-growing online retailer in 2024, according to the platform. With integrated shopping features like shoppable videos, livestream shopping, and an expansive marketplace, TikTok is reshaping how UK users discover and purchase products.

Ever wished shopping apps could just get you? Zalando’s AI assistant is making that happen. Their chatbot isn’t just answering questions, it’s your personal stylist in your pocket. Zalando reported a 4.2% revenue lift last year. The question is: how much of that came from AI, and how can they do even better?

How Zalando uses AI to personalize the shopping experience

Zalando’s AI assistant is like having a stylist in your pocket. Instead of tapping through endless filters, users just ask: “What should I wear to a wedding in Santorini in July?”

Drapers’ Connected Consumer report is the ultimate guide to understanding fashion shoppers in 2025. Featuring exclusive data from an extensive survey of 2,000 UK consumers, this in-depth research takes you inside the minds of shoppers – unlocking insights into their wants, priorities and expectations. An annual report, the series tracks and decodes evolving shopper behaviours and preferences within the fashion retail space, across UK adults.

The global fashion industry is about to hit one trillion dollars – is your brand ready to take its share? With inflation finally starting to drop and consumer spending is forecast to rise, 2025 could offer the best market conditions for the fashion industry in years. Learn how to make the most of it in this trends paper.

Discover the trends and consumer behavior shaping the fashion industry and expert insights for leveraging them in your own influencer marketing strategy. We surveyed hundreds of Gen Z and Millennial consumers to understand their shopping and social media habits. In this guide, you’ll get the latest consumer data and trends, plus actionable strategy advice from the marketers behind some of today’s most innovative fashion programs.

Consumer shopping behaviors and the trends shaping the fashion industry are in constant fluctuation. Backed by survey data and industry analysis, we explore the forces driving these consumer decisions and examine where consumer interests and dollars lie over the next 12+ months. Uncover your consumers’ buying plans for this year and beyond.

The apparel space has faced considerable headwinds in recent years – from changing consumer preferences to cutbacks in discretionary spending. We dove into the data for various apparel categories to explore emerging industry trends and see what foot traffic patterns can tell us about the state of apparel in 2025.

Key Takeaways

Between 2019 and 2024, the share of apparel visits going to off-price retailers and thrift store categories increased substantially, likely due to consumers’ prioritization of value and treasure-hunting. 

In the dynamic and competitive world of fashion retail, effective pricing strategies are critical. Competitor price monitoring involves regularly tracking and analyzing the prices of competing products and brands to make informed pricing decisions for your own goods. 

When combined with price benchmarking, this practice helps fashion retailers stay competitive, maximize profits and meet consumer expectations. In this article, we will explore the significance of competitor price monitoring, the methods used and how product lifecycle management (PLM) software can streamline this essential process.