289 notes tagged as ["omnichannel"]
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Furniture retail is entering a pivotal year. Tariffs, sluggish demand, and rising content costs are putting pressure on margins. Discounting alone won’t move buyers in 2026 — trust and visual clarity will. Photorealistic visualization, real-time configuration, and AI-generated content are now primary conversion levers. The brands gaining share are turning PDPs into digital showrooms: rotating products, configuring options instantly, and placing furniture in real spaces through AR.
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Attracting and retaining consumer attention has never been more challenging. Technology has changed rapidly over the last few decades, giving rise to new communication methods and consumer expectations for instant gratification. As AI becomes more business-critical and digital fatigue heightens among consumers, retailers’ AI roadmaps must present value to shoppers, address their priorities and foster loyalty long-term.
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Effortless communication is the backbone of today’s leading businesses, especially in industries like e-commerce and retail. Customers expect quick, personalized interactions that fit their needs and, more importantly, their preferences and busy schedules. That’s where omnichannel messaging comes in—a game-changer for businesses looking to nurture meaningful customer relationships, solve queries faster, and deliver exceptional experiences across all touchpoints.
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The omnichannel guide to retention & loyalty
Are your customer loyalty programs over-reliant on incentivisation to drive engagement? Do loyalty members lose interest over time, disengage, or jump ship to competitor brands faster than you can say “Black Friday flash sale?” It may be time to breathe new life into your loyalty efforts. If it’s fresh inspiration you’re after, this guide is a great place to start.
What’s Inside
In this guide, we take a pragmatic look at:
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Personalization playbook
The Personalization Playbook is your go-to guide for proven, high-impact omnichannel marketing tactics that drive engagement, conversions, and customer loyalty. Packed with challenge-led use cases and detailed automation workflows, this Playbook helps you take the guesswork out of execution and build high-performing campaigns.
What’s Inside
Whether you’re looking to re-engage inactive customers, drive more conversions, or optimize your omnichannel approach, this Playbook gives you the strategies and step-by-step guidance to make it happen. Inside, you’ll find real-world use cases to help you:
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What CMOs must prepare for in ai-driven shopping journeys
Artificial intelligence is beginning to reshape how customers discover products. Retail AI agents and product discovery are becoming closely linked as conversational search engines and shopping assistants grow more common, shortening the path between customer intent and product selection. For years, retailers optimized discovery through search rankings, marketplace visibility, and onsite merchandising. AI agents introduce a different dynamic. Instead of navigating storefronts, shoppers increasingly rely on systems that interpret their intent, evaluate available options, and present a shortlist of products.
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Consumers are choosing between convenience or experience
Holiday shopping trends revealed a sharp divide within the retail industry, and big-box stores are caught in the middle. Industry consumer spending data from the biggest pre-Christmas weekend of the year, Black Friday/Small Business Saturday, shows a clear bifurcation of shopping habits. Mid-market retailers report stagnant growth and missed targets, like Target’s 16 percent profit slip during Q3, but that’s really the result of consumer dollars headed in two directions: toward convenience shopping for commodities and experience-based shopping at local businesses.
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How to turn BOPIS into a revenue driver
Buy online, pick up in-store. Five words that sound simple … until a wrong item turns an excited customer into a lost one. BOPIS (buy online, pick up in-store), BOSS (buy online, ship to store), and BORIS (buy online, return in-store) have evolved from convenience features into measurable revenue channels. The math is compelling: a store processing 300 pickup orders weekly with a 70 percent attach rate on $50 add-ons generates roughly $10,500 in incremental sales. Annualized, that approaches half a million dollars per location.
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Worldline unveils “One Commerce”, powering the next generation of omnichannel retail
A unified vision enabling merchants to seamlessly integrate payments, data, and technology to deliver smarter, more connected customer experiences. Worldline, a European leader in payment services, announces the launch of Worldline One Commerce, a new integrated vision that redefines how merchants connect payments, data, technology and customer experiences.
Worldline One Commerce empowers retailers to deliver smooth, consistent shopping journeys across all channels and devices, while improving operational efficiency and strengthening customer relationships. By unifying in-store and online payments within a single continuous experience, merchants will gain full control to design ecosystems tailored to their customers’ evolving expectations.
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What’s holding brands back from unlocking AI’s full potential?
This year, Brij surveyed 100 marketing and brand leaders at consumer product companies to uncover how AI adoption and offline-to-online engagement are shaping the future of retail. The findings reveal a clear fluency gap, uneven adoption, and millions in customer value left untapped.
Inside, you’ll discover:
• Why most brands remain stuck in fragmented AI adoption
• How offline engagement is going unmeasured—and costing millions in lost value
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Building omnichannel dominance through a carefully crafted RGM strategy
Revenue growth management (RGM) continues to be a top priority for consumer goods companies. The topic consistently ranks in the top three or four most commonly cited areas of interest by executives across the consumer goods industry, according to a Deloitte analysis of data from the Consumer Analyst Group of New York (CAGNY) conference.
A well-executed RGM strategy helps companies navigate this volatility in today’s complex omnichannel environment. The disproportionate growth of e-commerce within CPG means that pricing, promotions, assortment and pack sizes — the four main pillars of RGM — must be optimized across multiple digital channels, in addition to retail shelves.