Ralph Lauren introduced Ask Ralph, a new AI-powered conversational shopping experience that invites consumers to engage with, and be inspired by, Ralph Lauren’s unique and iconic take on style. Blending advanced AI technology with Ralph Lauren’s timeless brand, Ask Ralph provides styling inspiration by serving up multiple, shoppable visual laydowns of complete outfits, personalized to a user’s prompts, from across available inventory within the Men’s and Women’s Polo Ralph Lauren brand. Ask Ralph begins rolling out today to Ralph Lauren app users in the United States.

To build trust with international customers, you need to localize your e-commerce store to ensure maximum conversions. Learn a few best practices before you get started. Localizing for international markets as an e-commerce retailer helps you tap into new markets without needing physical stores. It also facilitates greater brand engagement and trust with new audiences, which is critical for sustained growth amid fierce competition.

The B2B buying journey has historically been high-touch and highly complex. But the ease and personalization found with consumer-facing ecommerce sites, especially robust marketplaces like Amazon and Walmart, are simply too valuable to ignore.  

B2B buyers — and even their counterparts in sales — increasingly demand B2C-level experiences for their business needs, driving organizations to level up their digital experiences. And with 80% of sales interactions between buyers and suppliers expected to occur through digital channels by the end of 2025, now is the time for organizations to level up their ecommerce strategies.

If your mental image of Gen Z is a bunch of teenagers glued to their devices, you’re only half right: time has marched on, as it is wont to do, and the oldest members of Gen Z are now 28 years old, while the youngest members are turning 13 this year. And there are a lot of them — they already comprise nearly one-quarter of the total population.

Retail marketers, understandably, want to appeal to this large consumer set, with spending power that’s forecasted to reach $12 trillion by 2030, according to the National Retail Federation. Even before that, in 2029, they will overtake Baby Boomers in total generational spend, according to the 2024 Spend Z report from NielsenIQ.

Understanding your customers is essential for building strong relationships and achieving lasting growth. It’s not just beneficial; it’s fundamental. Building that coveted 360-degree customer view, however, requires a solid foundation. It demands that you master several critical facets of data, insight and action. 

Let’s explore the seven pillars of a comprehensive C360, asking the crucial questions that lead to a complete and actionable customer picture.

Artificial intelligence (AI) rewrote the rules of customer experience (CX) in the last year. It often caused and met rising customer expectations. And CX leaders are rushing to stay caught up, leverage the technology and apply it effectively. According to our latest survey, the pursuit of AI in CX defines the state of CX in 2025. In fact, respondents told us that their top investment priority for 2025 is the automation of CX and service functions (24 percent), followed by AI/machine learning (ML) for business operations (20 percent) and conversational AI chatbos and virtual assistants taking fourth place (18 percent). 

CX has a new power source. And it’s moving faster than most roadmaps can react. Yes. AI. In just 12 months, the share of organisations rating CX-focused AI as a high or very high C-suite priority jumped 42%. But while intent is soaring, execution is still stuck in discovery mode. Why? Because real AI transformation requires more than technology – it demands alignment of strategy, governance, and talent.

Billions spent. Trust lost. We break down the cultural and operational failures behind today’s disconnected customer experiences. Picture this: You’re a customer living in a world where brands promise you the moon but deliver a handful of space dust.

The Gist

The disconnect is real. Despite massive investments in omnichannel strategies, the overwhelming majority of customers expect unified experiences while only a small fraction of businesses actually delivers them, creating substantial financial losses for nearly half of all sellers.