When every second counts during peak season, manual supplier onboarding and poor product data quality can cost you conversions. New research shows that 40% of executives identify data synchronisation issues as critical barriers to competitive performance, with the impact felt most acutely during high-stakes holiday periods.

What you’ll discover:

Why slow supplier onboarding directly threatens assortment sustainability and revenue

In 2025, Buy-Now-Pay-Later (BNPL) has crossed over from an emerging payment trend to what can be reasonably considered core eCommerce infrastructure. Driven by exceptionally quick global adoption, BNPL gross merchandise volume is expected to exceed $560b this year, according to a 2025 report by Research and Markets. At this scale, it’s safe to call BNPL an expectation embedded in consumer purchasing behavior.

How retailers are preparing for agentic commerce and the future of online shopping. E-commerce is entering a new era. As consumers shift from search bars and filters to AI-powered conversations, retailers are reimagining their digital storefronts to deliver faster, more intuitive, and more personalized shopping experiences. This new report from Total Retail and iAdvize explores how agentic commerce, where AI agents guide product discovery and purchase decisions, is redefining the online customer journey.

If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate information, you might know that your ads are doing “something”, but you don’t really know what. If you don’t have any confidence about how your ads are contributing to sales, you’re going to be very reluctant about spending more. Which puts a limit on the type of results your ads can produce.

Think about the last time you bought something that mattered. A laptop. A new pair of running shoes. A stroller. A splurge. Before you hit that ‘buy now’ button, chances are you turned to YouTube. Not to scroll aimlessly. But to validate your choice.

In a world of ambient shopping, where consumers are constantly toggling between curiosity and consumption, YouTube stands out as a place where people actively seek out product reviews, routines, tutorials, and trusted voices. They give their time, and in return, gain confidence.

Live shopping is quickly becoming a powerful tool for retailers seeking to drive conversion, particularly in price-sensitive moments like back-to-school season. Consumers trust influencers — 71 percent of U.S. consumers purchased a creator-founded product last year, and that number is rising. By leveraging trusted influencers and real-time engagement, brands can shorten the path from discovery to purchase, just when it matters most.

Every lead interaction holds hidden opportunities – if you know where to look. This guide shows how AI surfaces insights you’d otherwise miss, helping you uncover buying signals, personalize follow-ups, and act on customer needs with precision.

In this guide, you’ll learn:

How AI uncovers patterns and opportunities across your leads

Strategies to reveal hidden buying signals and customer sentiment

Today’s online shopper holds the reins, and for ecommerce retailers, there’s no standing still. Shoppers are demanding more of ecommerce retailers and expect an online shopping experience that’s more personalized, with options and suggestions, including for payments. And payment methods such as buy now, pay later (BNPL) and social commerce checkout help merchants to sell more and customers to buy more.