158 notes tagged as ["conversion"]
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In 2025, Buy-Now-Pay-Later (BNPL) has crossed over from an emerging payment trend to what can be reasonably considered core eCommerce infrastructure. Driven by exceptionally quick global adoption, BNPL gross merchandise volume is expected to exceed $560b this year, according to a 2025 report by Research and Markets. At this scale, it’s safe to call BNPL an expectation embedded in consumer purchasing behavior.
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How retailers are preparing for agentic commerce and the future of online shopping. E-commerce is entering a new era. As consumers shift from search bars and filters to AI-powered conversations, retailers are reimagining their digital storefronts to deliver faster, more intuitive, and more personalized shopping experiences. This new report from Total Retail and iAdvize explores how agentic commerce, where AI agents guide product discovery and purchase decisions, is redefining the online customer journey.
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If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate information, you might know that your ads are doing “something”, but you don’t really know what. If you don’t have any confidence about how your ads are contributing to sales, you’re going to be very reluctant about spending more. Which puts a limit on the type of results your ads can produce.
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Why YouTube converts confident shoppers
Think about the last time you bought something that mattered. A laptop. A new pair of running shoes. A stroller. A splurge. Before you hit that ‘buy now’ button, chances are you turned to YouTube. Not to scroll aimlessly. But to validate your choice.
In a world of ambient shopping, where consumers are constantly toggling between curiosity and consumption, YouTube stands out as a place where people actively seek out product reviews, routines, tutorials, and trusted voices. They give their time, and in return, gain confidence.
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Why live shopping is the new affiliate marketing
Live shopping is quickly becoming a powerful tool for retailers seeking to drive conversion, particularly in price-sensitive moments like back-to-school season. Consumers trust influencers — 71 percent of U.S. consumers purchased a creator-founded product last year, and that number is rising. By leveraging trusted influencers and real-time engagement, brands can shorten the path from discovery to purchase, just when it matters most.
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How AI helps you capture and convert more leads
Every lead interaction holds hidden opportunities – if you know where to look. This guide shows how AI surfaces insights you’d otherwise miss, helping you uncover buying signals, personalize follow-ups, and act on customer needs with precision.
In this guide, you’ll learn:
How AI uncovers patterns and opportunities across your leads
Strategies to reveal hidden buying signals and customer sentiment
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Personalized payments increase conversions and customer loyalty
Today’s online shopper holds the reins, and for ecommerce retailers, there’s no standing still. Shoppers are demanding more of ecommerce retailers and expect an online shopping experience that’s more personalized, with options and suggestions, including for payments. And payment methods such as buy now, pay later (BNPL) and social commerce checkout help merchants to sell more and customers to buy more.
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The marketer's guide to creating digital experiences that convert
Cut through the noise and create content that truly connects. This guide breaks down how marketers can go to market faster, deliver better customer experiences, and scale efficiently—while balancing creativity with brand consistency. Learn which tools can help you achieve these goals and drive real impact.
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Holiday readiness in an uncertain economy
Retail performance is at a tipping point. In 2024, 65% of online shoppers abandoned purchases due to poor website experience, and with peak season traffic on the rise, the margin for error is razor-thin. How site speed, efficiency & insight can optimize performance in the moments that matter most ? Yottaa’s 2025 Holiday Readiness Report provides essential insights into how top retailers are optimizing their digital storefronts to deliver faster, smarter, and more profitable experiences this holiday season.
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Differentiation dividend: What sets the best retailers apart?
Discover how to win sales today and build for the future with our latest whitepaper. U.K. retailers face a critical challenge: while 98% of customers are satisfied, they are less brand loyal. The good news: new Google research, produced in partnership with Kantar, reveals that differentiation is the key to driving future growth and building lasting customer relationships. By focusing on three key priorities, you can unlock the Differentiation Dividend:
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Leverage the full potential of influencers and affiliates
Brands generate 46% higher affiliate-based sales out of their total e-commerce sales when working with affiliates and influencers vs those who only work with affiliates. How? By targeting every stage of the buyer’s journey: covering awareness, education, and promo codes.
While CMOs are pressured to deliver the same growth yearly with fewer resources, many are combining the power of affiliates and influencers to: