155 notes tagged as ["conversion"]
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Think about the last time you bought something that mattered. A laptop. A new pair of running shoes. A stroller. A splurge. Before you hit that ‘buy now’ button, chances are you turned to YouTube. Not to scroll aimlessly. But to validate your choice.
In a world of ambient shopping, where consumers are constantly toggling between curiosity and consumption, YouTube stands out as a place where people actively seek out product reviews, routines, tutorials, and trusted voices. They give their time, and in return, gain confidence.
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Live shopping is quickly becoming a powerful tool for retailers seeking to drive conversion, particularly in price-sensitive moments like back-to-school season. Consumers trust influencers — 71 percent of U.S. consumers purchased a creator-founded product last year, and that number is rising. By leveraging trusted influencers and real-time engagement, brands can shorten the path from discovery to purchase, just when it matters most.
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Every lead interaction holds hidden opportunities – if you know where to look. This guide shows how AI surfaces insights you’d otherwise miss, helping you uncover buying signals, personalize follow-ups, and act on customer needs with precision.
In this guide, you’ll learn:
How AI uncovers patterns and opportunities across your leads
Strategies to reveal hidden buying signals and customer sentiment
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Personalized payments increase conversions and customer loyalty
Today’s online shopper holds the reins, and for ecommerce retailers, there’s no standing still. Shoppers are demanding more of ecommerce retailers and expect an online shopping experience that’s more personalized, with options and suggestions, including for payments. And payment methods such as buy now, pay later (BNPL) and social commerce checkout help merchants to sell more and customers to buy more.
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The marketer's guide to creating digital experiences that convert
Cut through the noise and create content that truly connects. This guide breaks down how marketers can go to market faster, deliver better customer experiences, and scale efficiently—while balancing creativity with brand consistency. Learn which tools can help you achieve these goals and drive real impact.
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Holiday readiness in an uncertain economy
Retail performance is at a tipping point. In 2024, 65% of online shoppers abandoned purchases due to poor website experience, and with peak season traffic on the rise, the margin for error is razor-thin. How site speed, efficiency & insight can optimize performance in the moments that matter most ? Yottaa’s 2025 Holiday Readiness Report provides essential insights into how top retailers are optimizing their digital storefronts to deliver faster, smarter, and more profitable experiences this holiday season.
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Differentiation dividend: What sets the best retailers apart?
Discover how to win sales today and build for the future with our latest whitepaper. U.K. retailers face a critical challenge: while 98% of customers are satisfied, they are less brand loyal. The good news: new Google research, produced in partnership with Kantar, reveals that differentiation is the key to driving future growth and building lasting customer relationships. By focusing on three key priorities, you can unlock the Differentiation Dividend:
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Leverage the full potential of influencers and affiliates
Brands generate 46% higher affiliate-based sales out of their total e-commerce sales when working with affiliates and influencers vs those who only work with affiliates. How? By targeting every stage of the buyer’s journey: covering awareness, education, and promo codes.
While CMOs are pressured to deliver the same growth yearly with fewer resources, many are combining the power of affiliates and influencers to:
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UK retailers reveal their checkout strategy and performance
This report from IMRG and Ecommpay, has revealed the key checkout changes that could boost conversion rates. While the average conversion rate stands at 58%, there is a significant distance between rates for single-page (61%) and multi-page checkouts (56%) as well as between guest shoppers (52%) and registered customers (64%). With 59% of orders placed by guest customers, improving the guest checkout experience could considerably improve overall conversions.
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Personalization playbook
The Personalization Playbook is your go-to guide for proven, high-impact omnichannel marketing tactics that drive engagement, conversions, and customer loyalty. Packed with challenge-led use cases and detailed automation workflows, this Playbook helps you take the guesswork out of execution and build high-performing campaigns.
What’s Inside
Whether you’re looking to re-engage inactive customers, drive more conversions, or optimize your omnichannel approach, this Playbook gives you the strategies and step-by-step guidance to make it happen. Inside, you’ll find real-world use cases to help you:
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Your ultimate guide to a data-driven Google Ads strategy
Traditional attribution undervalues key platforms like PMAX and Search —limiting your potential. Backed by data from tens of billions of dollars in revenue from leading ecommerce brands across North America, UK & EMEA, this playbook gives you the strategies to break free from Last Click limitations and unlock huge opportunity.
Cultivate cross-channel synergies, reduce wasted ad spend and maximize blended performance: