How do influencers and social platforms affect how people consume content, research and buy products, and connect with community and brands? Learn more about how consumer social media usage and purchase behavior are impacted by influencers.

Fevad presented the 2025 edition of “ Key figures for e-commerce in France” at its general meeting on 3 July. This annual flagship publication provides a comprehensive overview of the sector based on data collected from major market players, consumer panels, and several partner research institutes. It draws on statistical analysis, consumer insights, and economic indicators to analyse the major trends shaping e-commerce in France and internationally.

Discover the shopper insights that will shape your FMCG & retail strategy. Explore the trends driving European shopper behavior in 2025 and leverage these insights to boost growth, refine strategy, and stay competitive in your FMCG category.

Today’s FMCG shoppers are more diverse and values-driven than ever. Purchasing habits are shifting from reactive to conscious choices. While price sensitivity remains, health, sustainability, and support for local economies are increasingly shaping purchase decisions.

To build trust with international customers, you need to localize your e-commerce store to ensure maximum conversions. Learn a few best practices before you get started. Localizing for international markets as an e-commerce retailer helps you tap into new markets without needing physical stores. It also facilitates greater brand engagement and trust with new audiences, which is critical for sustained growth amid fierce competition.

TikTok has published its first-ever shopping trends report for the UK market, providing insights into the most popular products and consumer behaviors driving in-app commerce this year. The 33-page “Big Shop Report” details a wide range of trending items across key categories including fashion, beauty, tech, food, and home, reflecting TikTok’s growing influence as a shopping destination.

The report comes amid TikTok Shop’s rapid expansion in the UK, where it emerged as the fastest-growing online retailer in 2024, according to the platform. With integrated shopping features like shoppable videos, livestream shopping, and an expansive marketplace, TikTok is reshaping how UK users discover and purchase products.

Expanding your ecommerce business internationally can open new revenue streams but also introduces complexities, especially when it comes to duties, taxes, and tariffs. These fees impact your costs, pricing, and customer experience, and misunderstanding them can lead to costly surprises at checkout or during shipping.

In this guide, we’ll break down what duties, taxes, and tariffs are, how they apply to your business, how they’re changing with global ecommerce trends, and most importantly, how you can manage them efficiently using ecommerce software like Swap Commerce.

In today’s race to win consumer loyalty, brands have been sprinting toward Gen Z and Millennials with TikTok campaigns, digital drops, and wellness-forward innovation. But a critical (and often overlooked) consumer group has quietly emerged as a retail powerhouse: Generation X.

Born between 1965 and 1980, Gen X shoppers may not command the flashiest headlines, but they’re delivering some of the strongest retail performance metrics across the board. At NIQ, we’re calling this generational influence “The X Factor”, a nod to both the often-underestimated role of Gen X and the outsized impact they’re having on purchase decisions, product discovery, and brand loyalty.

How are eCommerce brands driving growth, loyalty, and performance in an uncertain market? Marketing strategies are being reshaped by shifting platform and macro economics, changing user behavior, and the dominance of China-based apps in a landscape influenced by trade pressures.

As the holiday season approaches, marketers face both opportunity and complexity. While moderate growth is expected, uncertainty remains high. To help marketers plan Q4 and beyond, this report analyzes $4.2 billion in ad spend to surface key trends and benchmarks from Q4 2023 through May 2025.