Consumer decision-making is entering a new era. AI-driven tools, sharper expectations of fairness and transparency, and the need for meaningful human interaction are reshaping what shoppers consider acceptable, valuable, and worth paying for. Price alone no longer defines value – quality, trust, and emotional connection matter more than ever.

What matters to today’s consumer 2026, the latest report from the Capgemini Research Institute, explores how AI, personalization, and emotion are influencing consumer choices, and what brands must do to deliver experiences that feel transparent, adaptive, and human. Key findings, based on a survey of 12,000 consumers across 12 countries, include:

Are you equipped to own the customer relationship in an AI-filtered world?  Built from benchmarks across 200,000+ apps and a survey of 500+ marketers and product teams, this report gives mobile teams the mobile engagement playbook for what that means in practice.

The most important moment in retail no longer happens in a store aisle or even on a single promotional day. It happens across screens, in notifications, in checkout flows, and in the quiet spaces between purchases. As e-commerce and digital-first journeys become the default, the traditional retail calendar has begun to lose its grip.

There was a time when retail operated on a clock. Seasons changed, sales launched, shoppers surged, and then everything went quiet. That predictable rhythm used to define the customer journey. However, in a world where consumers browse, compare and purchase at any hour, from any device, the old tempo no longer reflects how people actually shop.

The Personalization Playbook is your go-to guide for proven, high-impact omnichannel marketing tactics that drive engagement, conversions, and customer loyalty. Packed with challenge-led use cases and detailed automation workflows, this Playbook helps you take the guesswork out of execution and build high-performing campaigns.

What’s Inside

Whether you’re looking to re-engage inactive customers, drive more conversions, or optimize your omnichannel approach, this Playbook gives you the strategies and step-by-step guidance to make it happen. Inside, you’ll find real-world use cases to help you:

You’ve built your list. You’re sending SMS campaigns. Customers are engaging. But what happens after they hit reply? For most brands, that’s where the story gets uncomfortable. In a channel built for immediacy, 76% of brands still can’t respond in real time. Nearly half of consumers report getting a delayed, generic, or no reply at all. And 82% of shoppers have abandoned a purchase simply because they couldn’t get an answer fast enough.

For our sixth Global Customer Engagement Review , we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands. After crunching the numbers, we’re excited to offer you an inside look at where AI is actually moving the needle, versus where it might be accidentally building a wall between you and your customers.

Dive into the full 2026 Global Customer Engagement Review to find out why:

Even the best newsletters stall when engagement metrics get fuzzy, bots inflate your clicks, or personalization falls flat. This guide breaks down what top publishers are actually doing to grow loyal, revenue-ready audiences — and how you can apply the same tactics immediately.

Inside, you’ll find proven, practical strategies pulled from Omeda client data and the 2025 State of Audience Report — no guesswork, no fluff.

The moments that matter in 2026, plus the strategies to reach people when intent is highest. Every marketer knows the rhythm of the year: the big moments, the key dates, the campaigns that need to land. The planning cycle never stops. Yet while teams focus on what’s next on the horizon, consumers are already planning much further out: spring celebrations, summer getaways, back-to-school prep.

On Pinterest, seasonal searches—from outfit ideas to party planning to travel essentials—start building momentum months before the season arrives. These aren’t casual scrolls; they’re early signals of intent. People on Pinterest are more than 2x as likely as non-Pinterest users to invest time and effort into preparing for seasonal moments.¹ By the time most campaigns launch, many decisions are already made. The outfit is bought. The party supplies are chosen. The trip is booked.