In our latest survey of 1,000 consumers across the US, UK, and AUS/NZ, we explore how shoppers are broadening their use of different digital channels, platforms, and apps to seek inspiration and information about brands, products, and trends. 

This report reaffirms that consumers are embracing mode-centric shopping experiences and that AI platforms specifically are empowering them to get the contextual ideas and recommendations they expect.

Discover the shopper insights that will shape your FMCG & retail strategy. Explore the trends driving European shopper behavior in 2025 and leverage these insights to boost growth, refine strategy, and stay competitive in your FMCG category.

Today’s FMCG shoppers are more diverse and values-driven than ever. Purchasing habits are shifting from reactive to conscious choices. While price sensitivity remains, health, sustainability, and support for local economies are increasingly shaping purchase decisions.

Our 7th Annual Holiday Shopping Report reveals how consumers are entering the season with sharper intentions, new shopping behaviors, and expectations for value. Spending is projected to rise, but the path to capturing it has changed.

The insights go beyond when people buy. They uncover how consumers define value, evaluate promotions, and decide whether to spend in a market shaped by caution and opportunity alike.

Capture early-bird discount holiday shoppers jumpstarting holiday shopping and the growing population looking to spread out payments via BNPL and other alternative payment methods. Now is the time to implement effective strategies before the months of holiday spending ahead.

It’s still the peak of summer in the northern hemisphere, but many retailers are already preparing for a different peak: 2025’s holiday season. For many brands, the Q4 holiday shopping period represents the busiest time of year as consumers clamor for new products across categories. But 2025 may bring a different style of shopping season, and retailers should start preparing now.  

Consumers May Approach the Holidays with Caution 

Prime Day started as a day of deals: a digital stampede of timers, discounts and one-click purchases. But this year, something shifted. It’s not just the size of the event that’s changed, but the behavior behind it.

Yes, the numbers were big. Prime Day matched Cyber 5 in total U.S. revenue for the first time, pulling in $14 billion. That alone is a retail milestone. However, what matters more is how people moved through the event: how they chose to shop, or not shop, and why they make these decisions.

The wireless speaker your kids threw in the pool may be wondering how it got there, but the journey up to that point? We’ve got it covered. To understand how electronics products go from store shelf to your shelf (or pool), we dug into the stories behind millions of electronics purchases in our new Global Consumer Electronics Pulsereport.

Get data, insights, and actionable takeaways to help make your marketing strategy sizzle. You’ll learn these CE secrets and more: 

The B2B buying journey has historically been high-touch and highly complex. But the ease and personalization found with consumer-facing ecommerce sites, especially robust marketplaces like Amazon and Walmart, are simply too valuable to ignore.  

B2B buyers — and even their counterparts in sales — increasingly demand B2C-level experiences for their business needs, driving organizations to level up their digital experiences. And with 80% of sales interactions between buyers and suppliers expected to occur through digital channels by the end of 2025, now is the time for organizations to level up their ecommerce strategies.