Open up your latest media plan. You’ll probably see a familiar pattern. Channels that drive discovery are often judged on awareness metrics, not on the downstream business impact they can create. That feels sensible, until you look at when people actually choose what goes into the basket. 

Those decisions often happen earlier, while someone is still planning, comparing and building a shortlist. If you only measure those early moments on recall or reach, you miss the sales they unlock later. This is where Pinterest fits.

The ‘Agentic AI Frontline. Real leaders. Real results’ report explores how enterprises are moving beyond AI pilots to deploy Agentic AI in production and achieve measurable CX and operational gains. Drawing on research from large organizations across North America and Europe, the report shows how early adopters are delivering faster deployment, higher containment, lower cost per contact, and improved CSAT by redesigning customer service around goal-driven, autonomous AI. It combines real-world frontline insights with a practical roadmap for scaling AI-first CX at enterprise level.

Customers no longer compare your customer service to your direct competitors. They compare it to the fastest, most seamless experience they’ve had anywhere - across any industry, as we explored in The Top AI Trends CX Leaders Must Act On in 2026 webinar. Meanwhile, contact centers are navigating sustained pressure: rising interaction volumes, expanding digital channels, increasing labor costs, and systems that were never designed for real-time coordination.

It’s easy enough to talk about how AI can benefit brand and retail operations, but the extent to which brand and retail organizations are ready to successfully utilize the technology is a different conversation entirely.

And AI readiness looks different for every brand and retailer, depending on what data they have access to, what kind of shape that data is in and whether they’re in a position to be truly successful in integrating AI across their operations on their own or if they need help to do so — especially considering that recent Celigo and MIT research found that 90% of firms with AI workflows in production rely on integration platforms.

The most important moment in retail no longer happens in a store aisle or even on a single promotional day. It happens across screens, in notifications, in checkout flows, and in the quiet spaces between purchases. As e-commerce and digital-first journeys become the default, the traditional retail calendar has begun to lose its grip.

There was a time when retail operated on a clock. Seasons changed, sales launched, shoppers surged, and then everything went quiet. That predictable rhythm used to define the customer journey. However, in a world where consumers browse, compare and purchase at any hour, from any device, the old tempo no longer reflects how people actually shop.

The Personalization Playbook is your go-to guide for proven, high-impact omnichannel marketing tactics that drive engagement, conversions, and customer loyalty. Packed with challenge-led use cases and detailed automation workflows, this Playbook helps you take the guesswork out of execution and build high-performing campaigns.

What’s Inside

Whether you’re looking to re-engage inactive customers, drive more conversions, or optimize your omnichannel approach, this Playbook gives you the strategies and step-by-step guidance to make it happen. Inside, you’ll find real-world use cases to help you:

Europe is getting harder, not easier. New regulations are changing the rules of commerce, sophisticated fraud attacks are forcing your systems to evolve, and the shifting payment landscape is drowning your operations team in noise.

This friction has a price tag: wasted time, lost sales, stalled growth.

Mollie’s new report gives you the model to automate that complexity away. We show you how to use technology to handle the heavy lifting of routing, compliance, and reconciliation – allowing your human experts to stop fighting fires and start driving new growth.

A shopper hesitates. A page stays open. Another tab waits in the background. That pause matters. It’s where attention shifts. And in 2026, these quick moments will shape the next stage of ecommerce personalization. The goal hasn’t changed: make every experience relevant. What’s changing is the pace. Ecommerce personalization now depends on timing. How quickly can you spot signals and act on them?