It almost goes without saying that we’ve moved beyond the age of telephone-only conversations with customers. These days, customers demand interactions over text, email, social media and yes, even phone calls. The proliferation of such omnichannel customer service together with the scale of interactions means that agents are doing more work than ever before.

Yet even as their workload has increased, how they get their work done often hasn’t changed. After-call summaries and call handoffs can still happen on Post-Its at many organizations. Agents might still be evaluated on a small sample of the hundreds of interactions they engage in every week. And call complexity or the absence of automated processes means agents might have to pause interactions while they complete tasks, increasing Average Handle TIme and raising costs.

After years of retooling their businesses for search engines, brand and retail leaders say they’re getting ready for a new frontier: GEO. The term, which means generative engine optimization, refers to optimizing web content to show up in results from AI-driven search platforms, like ChatGPT or Google Gemini. It’s a new way for brands to stand out and reach customers, especially considering thatnearly 60% of U.S. consumers have used a generative AI tool for help with online shopping, per an August 2025 survey from Omnisend. If a customer asks an AI engine about buying lip gloss or a T-shirt, the relevant brands want to make sure they show up.

Trust is the foundation of strong search engine visibility. Google wants to recommend sites that are credible, useful, and safe. The user experience matters, too. Your site’s design, speed, and ease of navigation play just as big a role as the words on the page. If visitors bounce because your site is slow or frustrating to use, Google takes it as a sign you can’t be trusted.

Let’s explore why trust matters for SEO and the steps you can take to build it.

Content creators have transformed affiliate marketing from a discount-driven model into a strategy built on trust and storytelling. This article explores how creators are leading this shift, what brands can learn, and how affiliate programs can now drive long-term community engagement over quick sales.

Affiliate marketing has evolved from static promotions to dynamic, engaging content with content creators in the mix. These trusted creators are now building deeper connections and changing the industry.

With Gmail and iOS now using AI to generate email previews before a message is even opened, marketers are facing a new frontier. You can’t avoid or ignore these changes. They’re already here. And they’re reshaping how we think about content, strategy, and measuring success.

AI Previews Are Changing the Inbox Experience

AI-generated summaries are often the first thing users see when they check their inbox. These previews aren’t just pulling the first few lines of your email. They’re interpreting your content, sometimes arbitrarily, and surfacing what they think matters most.

To build trust with international customers, you need to localize your e-commerce store to ensure maximum conversions. Learn a few best practices before you get started. Localizing for international markets as an e-commerce retailer helps you tap into new markets without needing physical stores. It also facilitates greater brand engagement and trust with new audiences, which is critical for sustained growth amid fierce competition.

Will you be using X for your holiday promotions this year? Elon and Co. have been busy touting the platform’s improving ad offerings, now powered by its Grok AI tool, which enables advertisers to rely on Grok to find the right audience for their promotions, and optimize performance in the app.

And if your audience is active there, it could be worth considering, and this week, X has launched a new holiday marketing hub to help guide your X ads approach this coming season.

Shoppers bounce between apps, sites, and screens faster than you can say “attribution.” Expectations stay sky‑high, budgets don’t, and every quarter someone asks you to squeeze more juice from the same orange. Here’s what’s piling on the pressure:

Budgets playing limbo. CFOs keep lowering the bar, expecting more revenue from the same (or smaller) spend.

Channels multiplying overnight. Retail media networks, social platforms, video streams, connected TV – keeping up with the must-have channels can make your head spin.