AI systems don’t rank logos — they surface meaning. Clear, consistent signals of trust determine whether your brand appears in AI-driven recommendations. Will your brand be visible in the age of AI? The short answer: you need a meaningful brand or you’ll be commoditized.

The longer answer starts with what a meaningful brand is outside of AI. A logo is not a brand — it’s a visual identifier that recalls promises kept, problems solved and values demonstrated. Brands exist in the minds of the public.

Unlock the potential of your Insta account with these tips on how to make money on Instagram—including inspiring examples from successful creators. You can’t scroll through your Instagram feed without seeing your favorite creators promoting products—both their own and those of other brands. Ever wonder if you could get in on the action? While top-performing celebrity accounts can fetch seven figures for a promoted post, you don’t need their millions of followers to make money on Instagram.

If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate information, you might know that your ads are doing “something”, but you don’t really know what. If you don’t have any confidence about how your ads are contributing to sales, you’re going to be very reluctant about spending more. Which puts a limit on the type of results your ads can produce.

Your SEO is performing. Your dashboards are green. And yet, you are disappearing. The enterprise buying journey has collapsed. Buyers aren’t searching; they’re asking. The answer isn’t a results page, but a synthesized shortlist generated by AI assistants like ChatGPT and Copilot. If your brand isn’t on that list, you don’t exist to modern procurement.

A 2025 study shows that 89% of B2B buyers now use Generative AI tools to support their discovery and decision-making process. They’re procurement officers, IT directors, and executives making six and seven figure decisions based on answers generated by machines you don’t control.

Most B2B marketing teams are exploring generative AI, but only 20% are using it every day. Meanwhile, 90% of B2B buyers are leveraging gen AI at each stage of the buying process. To stay ahead, CMOs need to move from experimentation to execution — closing the gap and keeping pace with increasingly AI-driven buyers.

A new report from Forrester, “Generative AI: A Pragmatic Guide for B2B CMOs,” explains that many marketing teams are slower to incorporate gen AI into day-to-day workflows because it feels like yet another initiative.

For two decades, Amazon.com has been the gold standard for “effortless shopping.” One-click checkout, simple returns, and friction-free buying built a habit that reshaped consumer expectations. The magic wasn’t just about speed — it was certainty. You knew you could return anything. You knew checkout wouldn’t make you second-guess. Amazon has redefined what shoppers expect from every retailer, online or offline. Effortless became the new normal.

Discover what we’ve learned from partnering with top beauty brands, and uncover the real performance patterns, challenges and opportunities defining the modern beauty landscape. Beauty has become one of the most dynamic and influential sectors in marketing today. Scroll through social media and it’s everywhere – from creators blending foundations on TikTok to luxury brands turning campaigns into cinematic experiences. Influencers now act as storefronts for discovery and purchase, and creative storytelling has become as central to growth as product innovation.

Validity surveyed 1,000 U.S. consumers, revealing what drives them to open, engage with, or unsubscribe from holiday emails. This holiday season, consumers signal that they want transparency, real discounts and thoughtful timing, not inbox overload or misleading subject lines. Retailers that continue to rely on volume over value risk unsubscribes and missed opportunities.

Here’s what consumers told us about what’s working, what’s not, and what brands can do to improve their holiday email performance.