Getting discovered on social doesn’t have to be a game of chance. Virality is fleeting—but strategic visibility lasts. As platforms like TikTok, Instagram and YouTube become your audience’s go-to search engines, social teams have a powerful opportunity to create content that’s not just relevant, but findable.

And the shift is already happening—according to Sprout’s Q2 2025 Pulse Survey, social is now the #1 place Gen Z searches, surpassing even Google and traditional search engines.

This social search optimization workbook is your hands-on resource for building that strategy. Inside, you’ll find content production checklists, keyword research tips, a network prioritization matrix and more—everything you need to strengthen your presence and guide your audience from search to discovery.