Beauty creators over 40 are reshaping the industry, and consumers are paying attention. In this data-driven report, Traackr uncovers the creators, brands, and trends driving one of beauty’s fastest-growing segments.

Creator participation in #Over40Beauty grew 41% year over year, and posting activity increased 25%. Several brands saw major surges in attention, including Sacheu Beauty, Kérastase, and Neutrogena. Read the report to understand what is fueling this shift and how your brand can stay ahead.

What You Will Find Inside

The Brands Gaining the Most Traction

See which brands experienced the strongest VIT growth with Over-40 beauty creators and why their partnerships resonated.

Top and Rising Creators

Meet the 12 creators defining the movement, spanning makeup, skincare, lifestyle, and pro-age beauty.

Marketing Insights and Opportunities

Get actionable guidance on discovering, evaluating, and partnering with creators in this growing category. Learn how Traackr’s AI Content Summaries, Creator Lifecycle, and Lookalike Recommendations help brands identify high-potential creators earlier than the competition.

The Rising and Top Influencers #Over40 in the Beauty Industry

1. Kimberly Marie (@watchkimshop)
2. Sunita Dass (@sunitabdass)
3. Serein Wu (@sereinwu)
4. Coral Manson (@stripeycoral)
5. Annamaria Kalebic (@annamariakalebic)
6. Isabella Thorp (@confessionsofasuperager)
7. Sonia Ramos (@officiallysoniaramos)
8. Angie (@angiehotandflashy)
9. Sarah James (@whoorl)
10. Claudia Fabian (@thebeautydebut)
11. Tennille Jenkins (@thetennillelife_)
12. Gym Tan (@californiaistoocasual)
13. Dominique Sachse (@dominiquesachse)
14. Karina Vigier (@karinavigier)
15. Grece Ghanem (@greceghanem)