What are beauty products? Who buys them? Where are they sold? What factors matter most to people who shop for beauty products? We asked 15,000 consumers and 100-plus executives for their perspectives on today’s beauty market. In this podcast episode, we highlight the themes that emerged from our research.

The answers to these questions are evolving, which means beauty brands and retailers can’t simply keep doing what they’ve been doing for the past few years. The second edition of our annual report, The State of Fashion: Beauty, dissects the dynamics of today’s beauty industry, whose core segments—skin care, cosmetics, hair care, and fragrance—are expected to constitute a $590 billion market by 2030.