Marketing and communications leaders are facing another year of transformation, disruption, and uncertainty. From AI reshaping search and workflows, to video dominating attention, to the professionalization of influencer commerce and the critical role of social customer care, the next twelve months will give us plenty of challenges and opportunities. 

This definitive guide breaks down the 15 biggest trends that will shape the year ahead in marketing, PR, and social media. Each trend comes with clear action points and shows how Meltwater’s suite of solutions can help you not just keep up, but lead.

What’s inside:

• The rise of AI Search Optimization and LLM reputation management
• How to build resilience against misinformation and narrative attacks
• Why creator commerce is shifting to performance-based partnerships
• The new rules of video, social SEO, and multi-platform engagement
• Metrics that matter in 2026