The e-seller's guide to cross-border growth 2026

This report synthesizes consumer behavior and other market insights across a dozen major destination markets in Europe, North America and Australia, some of Landmark Global’s key destination countries, to help e-tailers understand where expectations converge, where operational choices matter most, and how e-logistics performance increasingly determines success in cross-border expansion.

What you’ll find inside:

• Consumer expectations

Why clear pricing, predictable delivery, simple returns and end-to-end visibility are no longer differentiators but baseline requirements for international shoppers

• From backend function to core growth lever

How delivery, returns and customs handling now shape brand perception, basket size and long-term loyalty in international markets

• Operational priorities

Where your logistics choices have the biggest impact on conversion, trust and repeat purchase across markets