We are happy to share our latest report, ‘Full-Funnel Digital Marketing: A guide to customer behaviour and what drives purchasing decisions’, created in collaboration with Genie Goals.

This report aims to help retailers understand the likes of what inspires consumers to make a purchase, how willing they are to try new brands, and their marketing channel preferences.

Topics include:

• How consumers are discovering new brands
• The actions consumers take to find products
• What grabs consumers attention while shopping online
• Consumers’ approaches to buying non-essential items
• Actions consumers take from search result pages
• What grows consumer confidence to purchase after browsing
• New brand consumer retention rate
• The number of brands consumers feel loyal to

Just some of the key takeaways:

1. Learn what type of brands consumers are engaging with
2. Find out what channels are the best for search and discovery
3. Discover top tactics to get consumers to convert from your campaigns
4. Establish how to grow consumer loyalty with a full-funnel strategy